They also note that ad detection isn’t a new thing, and publishers often ask site visitors to disable ad-blocking tools.
“We’re running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube premium”. A YouTube spokesperson confirmed this is currently just a test, though there’s no information with regard to how many people are seeing it or which regions its being seen in: The popup message explains that "Ads allow YouTube to stay free for billions of users worldwide," and invites users who want to be ad-free to take out a YouTube Premium subscription.ĭespite the “Ad blockers are not allowed on YouTube” claim, only a select group of individuals currently see this messaging.
YouTube is dipping a toe into the muddy waters of ad-blocker blocking, with ad-blocker using Redditors complaining about a popup that warns "Ad blockers are not allowed on YouTube," when they visit the site.
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